4 Bar Company

About Us


At 4 Bar Company, led by visionary Robert A. Barnard, our journey is woven with entrepreneurial triumphs, financial expertise, and a commitment to community impact, guiding businesses through strategic planning and estate management with a blend of adaptability and strategic vision.

About Robert Barnard

Professional Career


Meet the driving force behind 4 Bar Company - Robert A. Barnard. With a diverse and impactful career spanning various industries, Robert brings a wealth of experience and insight to our leadership team.

Robert's journey commenced with transforming a depressed auto body shop into the thriving "Dominion Auto Body." His innovative approach, such as introducing the Sherwin-Williams "Sunfire" paint compound, resulted in not just business growth but a doubled enterprise in just three years.

From there, he ventured into the realm of security with "Security By Design," specializing in burglar and fire alarms for new home construction. His entrepreneurial spirit led to the creation of "Equestrian Guard," providing optical smoke detection systems for large horse barns—a testament to his ability to adapt unique solutions from unexpected sources.

Robert's experience isn't confined to business ventures alone; his foray into the non-profit sector with "Rockin’ Horse Riding Academy" demonstrated a commitment to community empowerment and mental health through horseback riding lessons for inner-city youth.

Having managed substantial portfolios as a financial advisor with Principal Financial Group and Farm Bureau Financial Services, Robert's financial acumen is unmatched. His leadership played a pivotal role in doubling annual premiums within a short period.

With the relaunch of 4 Bar Company in 2023, Robert brings this rich tapestry of successes, failures, and invaluable lessons to guide businesses through strategic planning, business management consulting, and estate planning.

Robert A. Barnard isn't just a leader; he's a visionary with a proven track record of turning challenges into triumphs, making him the ideal guide for businesses seeking not only success but enduring prosperity.

Life and Business Motto

The Code of the West -James P. Owen

Live Each Day With Courage

Take Pride In Your Work

Always Finish What You Start

Do What Has To Be Done

Be Rough But Fair

When You Make A Promise, Keep It

Ride For The Brand

Talk Less Say More

Some Things Aren't For Sale

Know Where To Draw The Line


Robert's Personal Accomplishments

  • Won State Championships in Cowboy Mounted Shooting- an Equine Sport

  • Father and Grandfather

    • 2 Grandchildren in college

    • 3 Younger grandchildren

  • Attends New Heart Cowboy Church

FAQS

What services do you offer as a business management consultant?

We provide services such as strategic business consulting, local/regional market analysis, operational improvement, talent management, and comprehensive succession and estate planning.

What sets 4 Bar Company apart from other business management consultants?

Our unique approach combines strategic consulting with a holistic understanding of your business, ensuring personalized solutions that go beyond traditional practices. We also partner with Tri R Marketing Solutions for comprehensive marketing strategies.

What types of businesses do you typically work with?

While we have experience across various industries, we specialize in assisting restaurants, auto mechanics, welding and agriculture-based businesses in Southern New Mexico and West Texas, focusing on personalized solutions for business owners seeking growth and efficiency improvements.

What outcomes can I expect from engaging with 4 Bar Company?

Our goal is to bring peace of mind, joy, and tangible results, including increased net profit, through a holistic approach that addresses not only financial aspects but also the overall well-being of business owners.